Top 5 Crowdfunding Success Factors


How can we usually predict whether a crowdfunding project will be successful without using a crystal ball? Put simply, we have been doing this for quite a while. Today, we reveal the top 5 factors for successful crowdfunding, so that you too can successfully fund your project.

1) Clear project description

Crowdfunding always involves the following question: How much funding do I need and what for? It is extremelyimportant that interested parties understand within a minute what your project is about, what your underlying motivation is and what their money will be used for.
If that isn’t clear from the description, hardly anyone will support the project.

2) A concise video

Even if, ultimately, your written effusions in the description are glorious, many people don’t take the time anymore to properly read through a project description these days. That’s why it is even more important to have a good project video. In thist respect, the project should be explained in around 90 seconds. And all that in as entertaining/touching/creative/beautiful a way as possible. 
However, it doesn’t have to be an elaborate production. Crowdfunding is primarily based on emotions and the video should inspire someone to support the project.

3) Realistic funding amount

On average, 100-Days projects are funded with a target amount of about CHF 10,000. But that doesn’t mean it can’t be more or less than that.
The right target amount depends entirely on the project, the initiators and their network, and the goodies.
That leads us nicely onto the next point...

4) Appealing goodies

Goodies for us mean the rewards the initiators offer the boosters. We recommend creating at least 4 to 6 goodies, for supporters with a small and big wallet. Goodies should help inspire support for the project and therefore get the supporters to decide whether they’d like to join up for good and support the project. It’s worth it to invest a little more time here and to offer goodies that are as creative and collaborative as possible. For example, unique experiences, personal invitations, home-made gifts, etc. The more exclusive, the better.

Example: You want to produce a new album for CHF 20,000, you have approx. 300 fans and your unique goodie is the CD for CHF 15. Even if all your fans and their mums buy the CD, you have not even got halfway. But if you offer things like private gigs for CHF 600, exclusive drum lessons or a studio visit, we quickly get much closer to it.

5) Initiators are visible

Crowdfunding is based on emotions and is primarily a matter of trust. It is therefore your job to ensure that potential boosters can sense and see both you and your motivation behind the project. The boosters are much more likely to have confidence in you and your project if you are fully behind it with your name and face visible, and don’t hide away.

Success factor start

The most financially successful crowdfunding projects already involved their closest crowds in the project before the start of the campaign. Example: ‘St. Laurentius Craftbeer’ collected 50,000 CHF in five days or ‘A restart for Dario’ collected an outstanding 72,000 CHF in three days.

The following measures shall help you succeed:

Before the project: Give yourself enough time
- Use the project preview link to inform the people closest to you and ask them for assistance right from the beginning.
- Try to make your (limited) goodies appealing to your crowd in advance.
- Get your friends to support you during the launch by spreading the word about your project using their social media channels.
- Collect email addresses. Studies show that personalised emails generate the most boosts.

On the first day: Inform the people closest to you
- Be the first to boost your project, either anonymously or using a pseudonym. This breaks down the barriers for further boosts to be made.
- Publish news on the project page to inform everyone that signed up for the sneak peak of the project that the launch is near.
- Email your closest crowd to inform them that things are about to begin. Hold a draw, for example, for dinner for the person who donates the most on the first day.
- Organise a launch party and have your crowd boost the project directly on site.
It is very important for enough funds to be raised at the very beginning. Only then will people who are only acquaintances or complete strangers be willing to support you.

On the second or third day (depending on how your campaign is running): Be loud
- Start with social media
- Get your friends to advertise on your behalf.
- Publish project news.
- Carry out PR work
- Inform all contacts about the project, for example, by email.

Insight HTW Chur: if you get 30 boosts in the first two weeks, your chances of being successful increase to 97.5%.



Do you have an exciting idea or project up your sleeve and are planning a crowdfunding project? Then, we may be the right platform for you. No other platform offers you the combination of having such a wide reach, so much expertise with so many marketing tools. You will find 35 reasons in favour of here:

1.) Ron Orp effect 1:
Your project is immediately published on (20,000 visitors daily)

2.) Project flyer:
We will provide you with 500 business-card-sized flyers to promote your project. For free!

3.) Ron Orp effect 2:
You will receive a free newsletter ad worth CHF 150 for Ron Orp in your city.

4.) HTW Chur:
We have been carrying out joint research with HTW Chur since 2012 and know what’s really required for successful crowdfunding!

5.) Guide:
As the project initiator, we provide you with a free crowdfunding guide packed full of useful tips and tricks.

6.) Ron Orp effect 3:
Ron Orp selects and reports on a project every week. Who knows, maybe your project will soon be picked.

7.) Project feedback:
We look at each project closely and give you individual feedback to create the ideal conditions for crowdfunding.

8.) Project know-how:
We know exactly what you have to pay attention to in order to best present your project, and help you in the process.

9.) Blue bar effect:
We will tell you what you should pay attention to from the very beginning.

10.) Information session:
Visit one of our free information sessions and get tips and insights on how to successfully crowdfund today.

11.) Low fees:
Benefit from our low platform fees.

12.) Dashboard:
You are given your own personal project dashboard. It’s your own control centre from which you can control your crowdfunding activities.

13.) Tiered funding:
We also offer funding in phases just in case your project contains several stages. This reduces the risk of you not reaching your target amount and your project failing.

14.) Text message:
Did you know that on 100-Days you can also make a donation by text message? It’s quick and a wonderful option for all those who don’t have a credit card.

15.) NL system:
You can use the newsletter system to contact your supporters and inform them about your project’s progress.

16.) Flexible duration:
It’s up to decide how long your project runs.

17.) Simple donation process:
The login is simple just like with other platforms.

18.) Email info boost:
During your campaign, we will also provide you with support with info mails that will help you make your communication even more effective.

19.) Language links:
Your crowd lives in different linguistic areas? No problem, on you can operate your project simultaneously in German, English and also French.

20.) Project preview:
Inform your crowd in advance about your project. Send them the link to your project before its launch and offer them an exclusive peak into the project. That will help you to hit the ground running.

21.) Communication plan:
Crowdfunding involves communication work. We provide you with a great template for your own communication plan.

22.) Press release:
We also provide you with a template of a press release that you can adapt to your project.

23.) Do crowdfunding on your own site yourself:
You can also easily integrate your project into your own website yourself.

24.) Banner:
You will receive a ready-to-go project banner for your online promotion.

25.) Widgets:
You'll get a ready-to-go project widget which you can also easily install on your website.

26.) Cooperation:
We have excellent partners who support different types of projects with, for example, extra boosts of up to CHF 1,000, greater reach or with other wonderful things.

27.) Poster:
We supply you with a ready-made poster for your project. You can print this out and gladly hang it up in your neighbourhood.

28.) Personal contact:
You can email or call us at any time. We are there for you.

29.) Easy:
Project planning is carried out in 12 simple and logical steps. Should you have any questions, we’d be more than happy to help you.

30.) Commission:
Even though we offer more than most of the other crowdfunding platforms in the world, our prices are more affordable.

31.) No harm in trying:
If your project fails, you will not incur any costs.

32.) Security:
The money you collect is securely handled by an external foundation called Fairgive.

33.) Video:
Based on the findings of HTW Chur, we provide you with information on how your project video can be optimised.

34.) Needs:
Not only can you collect money with us, but you can also acquire anything that you need. Volunteers, material donations, maybe even a new team member.

35.) New features: is constantly developing so that one day there will soon be 50 reasons here!